The One Step that Most Social Marketers Forget

The One Step that Most Social Marketers Forget

Here’s how to setup, preview, and rescrape URLs for social media in order to generate the most impact when your links are shared.


The Flywheel Won't Replace the Funnel

The Flywheel Won't Replace the Funnel

The marketing flywheel is an interesting model, but it will not be replacing the marketing funnel anytime soon. And here’s why.


3 Things I Learned Managing 10 AdWords Accounts for a Year

3 Things I Learned Managing 10 AdWords Accounts for a Year

I spent $250,000 on Google AdWords search campaigns in 2017. Here are the top three things I learned.


Is Your Mobile Site Fast Enough?

Is Your Mobile Site Fast Enough?

Google drives 93% of mobile search traffic and it just announced a big change to the factors it uses to calculate rankings. Here's what you need to know.


There's a New Social Network Already Driving Traffic to Your Website

There's a New Social Network Already Driving Traffic to Your Website

Instagram Stories are now a separate social network within Google Analytics and it's a big deal.